Powerful Positioning™:
The Course
Are you ready to STOP QUESTIONING THE VALUE OF WORKING WITH YOU?
The only thing holding you back is a proven framework and the "know how" to do it yourself.
Step out of the shadows and into the spotlight to position your done-for-you service biz for complete visibility.
You know you’re an expert in your craft and you love what you do.
And even though you provide the kind of transformation that increases your clients bottom line, you wish you were also able to…
Speak and show up with confidence, so you can accelerate prospects through your buyer journey.
Stop hiding behind your offers, your business, and from your audience.
Scale your business just like you help your clients scale their own.
Have a crystal clear plug-and-play formula for creating a powerful value statement.
Not being able to clearly & confidently communicate your value is the reason why you're doing a lot of busy work but not seeing the traction your desire.
I see you. I get it. You want to be able to position yourself as the easiest investment your prospects will make.
Learning how to confidently communicate my value allowed me to never have to deal with prospects questioning my prices or why they should choose me.
What You want
Better and higher paying clients who understand that investing with you is a no-brainer
If you can’t communicate your value and minimize your perceived risk… then you know exactly what that feels like.
To trade in your guess work for a proven framework
Freedom to create the kind of impact you want for your life, business & future team
To instantly be able to fill in the blank for: People want to buy from me instead of other brands because ____.
What You Need
To learn what is required for you to shift the way you think about your transformation
Clear formula to help you clearly & confidently communicate your value
To understand what it takes to raise your perceived value
To learn the decisions and boundaries you need to create BEFORE you reach 6-figures
The hype is real, and so are the results.
RALPH IS CLEAR ON COMMUNICATING HER VALUE
"Now I feel so much more confident because I have direction, confidence to know what to say and why. I honestly wish I worked with Loran before I started my business."
DEBORAH SAID SHE FINALLY BELIEVES IN HER EXPERTISE
"If I hadn’t taken this program a year ago, I wouldn’t have launched my program, and I'd still be stuck.
But now? I show up with confidence and clarity in my expertise and business.”
TIFFANY GAINED ALIGNMENT & CLARITY
"Working with Loran is a life-changer. I've got so much more clarity. I know this is going to change the trajectory of my family"
RALPH IS CLEAR ON COMMUNICATING HER VALUE
"Now I feel so much more confident because I have direction, confidence to know what to say and why. I honestly wish I worked with Loran before I started my business."
DEBORAH SAID SHE FINALLY BELIEVES IN HER EXPERTISE
"If I hadn’t taken this program a year ago, I wouldn’t have launched my program, and I'd still be stuck.
But now? I show up with confidence and clarity in my expertise and business.”
TIFFANY GAINED ALIGNMENT & CLARITY
"Working with Loran is a life-changer. I've got so much more clarity. I know this is going to change the trajectory of my family"
RALPH IS CLEAR ON COMMUNICATING HER VALUE
"Now I feel so much more confident because I have direction, confidence to know what to say and why. I honestly wish I worked with Loran before I started my business."
DEBORAH SAID SHE FINALLY BELIEVES IN HER EXPERTISE
"If I hadn’t taken this program a year ago, I wouldn’t have launched my program, and I'd still be stuck.
But now? I show up with confidence and clarity in my expertise and business.”
TIFFANY gained alignment & clarity
"Working with Loran is a life-changer. I've got so much more clarity. I know this is going to change the trajectory of my family"
But because you’ve been telling yourself “My audience will think I’m a fraud…” you’ve been…
Going long periods of time not creating content because you don’t know what to say or you think you’ve dried up the content well.
You’re not talking to your audience about your processes or frameworks, so your audience has no idea what you do or how it will help them.
Sure, you could grab another template, consume another IG course, get your Reel to go viral, and that would help you build some traction and give you a second of spotlight…
Imagine investing in yourself now, and where that’ll take you one year, one month, or even one week from now…
But what about SUSTAINING the traction?
I'm all in
CUE
Powerful Positioning™:
The Course
The only 14-day course you need to position yourself as the sought-after expert by being able to articulate your value with complete confidence.
This course is paired with a workbook that will make endless sticky notes full of disorganized thoughts and goals are no more. The workbook is your implementation plan to ensure you’re able to conceptualize what you will discover inside of this course.
MAKE IT CLICK
Here's how we're helping you increase the bottom line in your business.
Here Is what's inside Powerful positioning™: the course
Module 1: Habits of a Service Pro Positioned for Power
You'll learn what you're losing by putting your positioning on the back burner (the 3Cs), we're highlighting your current positioning model and revealing the new positioning model I created for service pros like you. You'll also learn how to stop using common industry terms in your marketing.
2 easily digestible lessons breaking down the concept & strategy
Assignments in the workbook to guide you through your implementation
Identifying what you need to let go of to start being more selective with your leads and develop exclusivity in your business
Module 2: Pillars of Positioning with Ease
This module will walk you through 4 essential steps to raising your perceived value while minimizing your perceived risk. You will use the Powerful Positioning Framework™ coupled with a plug-and-play formula to clearly communicate your transformation.
5 easily digestible lessons breaking down the concept & strategy
Assignments in the workbook to guide you through your implementation
Learn 3 ways to find out what your prospects value
Learn how to meet the needs of the present without compromising the ability to meet future needs.
Module 3: Buyer Journey Acceleration
This module walks through sales psychology tactics you can lean into when selling and how you can walk your audience through every phase of the buying journey without feeling pushy + salesy. We'll even be giving you specific content examples for each phase of the buyer journey.
1 easily digestible lesson breaking down the concept & strategy
Assignments in the workbook to guide you through your implementation
Learn how this translates to sales & powerful positioning.
Module 4: The System of You
This module will give you the tools you need to step into your CEO to be able to conceptualize next level you. You will map out the decisions you need to make BEFORE hitting six-figures and also create your six-figure affirmations by using the 8-Step Roadmap for Systematized Goal Planning.
2 easily digestible lesson breaking down the concept & strategy
Assignments in the workbook to guide you through your implementation
Learn how to negotiate your non-negotiable factors as a CEO
A roadmap to help you plan out any goal, big or small, that you need to execute
BONUS: 30-day content plan to introduce your new value statement and jump start your new positioning model
THE DETAILS
"Give it to me straight Loran!"
10
strategy-infused,
easy to digest, lessons
Access to
1
Bonus
execution style workbook designed to skyrocket your implementation
30-day content plan to introduce your new value statement and jump start your new positioning model
Access to
Let me remind you of the effect of powerfully articulating your value and asserting yourself online
Among people who are purchasing things online, 97% have accessed social media in the last month. (source: Neal Schaffer)
Brand discovery from online sources comes through social media 52% of the time.
The ability to reach brands on social media makes 21% of consumers more likely to purchase their products and services.
Interacting with customers on social media leads them to spend 20-40% more money on products and services.
We all love social proof
These women fell in love with Powerful Positioning!
"It's the fact that the content is great AND it's freaking beautiful at the same time. Loran doesn't do anything half baked! 🙌"
"OMG!!! Powerful Positioning was ridiculously good. Loran put her foot, her toe, her pinky...EVERYTHING into this! All of my wheels are turning at the same damn time! 😜"
"The thing I enjoyed most about Powerful Positioning was the mindset shifts that you have a way of highlighting. You literally always leave me mind blown!"
"Easily one of the best investments I've ever made. SO MUCH CLARITY!! No one is teaching this stuff. NO ONE. 🤯🤯🤯"
"Soooo I finally understand why I needed to learn how to talk about my value. I've only implemented a piece of the info and I've gotten 5 sales inquiries. This is crazy and so unexpected."
"Loran literally gave us framework after framework and countless examples to make it easy to understand. All of this was new to me and she made it all make sense...finally!"
I'm Loran and this work is my mission....
It’s my mission to serve and support done-for-you service providers because… I am you.
I know what it’s like to have a hundred different coaches tell you how to run things. The only problem? They’re coaches, and we’re service pros.
Let’s flip the attention on us for a sec, yeah?
I’m here to help you take your business to the next level, so you can turn your wildest dreams into more than a good night's sleep.
Are you ready to combine your expertise with a powerfully positioned dose of authority?
it's a yes for me!
You should know
This was my before
Having my expertise questioned by leads on sales calls.
People liked my content aesthetically but the message wasn't converting.
Questioning whether I actually knew what I was doing.
Saying 'umm' constantly when someone would ask me what I do.
Downplaying my transformation.
And now
This is my after
Extremely confident in what I have to offer to the online space.
Can immediately communicate the value of my offers.
I know exactly what my prospects value and how to speak to them.
Extremely confident in the impact I've had on service providers and I know the impact I want to have on my life, family & team.
I created POWERFUL POSITIONING™: THE COURSE, Because I wanted to...
Make it click. You're on the brink of something great but you need a quick clarity injection so that other people can experience your greatness too!
I hear you! I'm ready
Put your big girl undies on.
This isn't a #girlboss course.
You will walk away with
MY 6-PART FRAMEWORK FOR CREATING A VALUE ASSESSMENT
a clear plug-and-play formula for developing your OWN value statement
my 5-stage buyer journey with clarity for how to make content at each stage
LEARN the language you're using that causes prospects not to make a decision
tools to focus less on setting goals & more on goal completion
TONS OF GEMS & CLARITY ON WHAT TO DO NEXT
DEBORAH O.
"Powerful Positioning was the first time I had encountered someone really taking the time to talk about how positioning really affects your business. It was a game-changer for me because finally… it clicked. That was the piece I was missing in my business."
"The insights and mindset shifts that working with Loran initiates is so worth it!! Investment was more than worth it and I am forever grateful.”
BIANCA W.
"I have a better handle on the messaging aspect of my brand now, versus simply providing the service. That would not have happened without this program.
ANGELA B.
"I sooo loved your course. It complete changed my perspective on my business. I was the "I save you time & money person" but not anymore."
CAITLYN G.
Still undecided?
Maybe these Qs and As will clear things up.
Is there a guarantee?
Yes. You may receive a refund up to 14 days after purchase if you've gone through the course and completed the workbook and feel you didn't get what you wanted.* My only request is that you send over your completed workbook to ensure you put in the work.
Are there payment plans?
What support can I expect to receive?
Yes! If a payment plan works better for you, you can purchase the course for 2 payments of $250.
This is a self-paced course without the element of support from me (Loran). However, the learning portal has a public chat where you can chat with the other students. You are free to communicate there. Loran may occasionally pop in to answer common questions.
But if you have any technical questions or are unable to access information, please do not hesitate to reach out.
How much time should I dedicate to this course?
I get it. We’ve all got busy lives, but the great thing about this course is its ability to be very digestible. With its apply and go style, you can consume this course in as little as an hour a day while you balance all your other obligations.
How do I know this will work for me?
* Even though this course can be completed in 14 days, this does not mean results happen right away. You can fix your positioning right away, but traction still takes time and consistency.
Like anything… This course will work if you’re putting in the work. If you’re implementing this playbook, you’re going to get the authority-building results you want.
⚠️ WARNING ⚠️
This course will help you shift your mindset, so you can show up and elevate your positioning.
Are you ready?
